BEAUTY & FASHION
LA PROVENÇALE
The poetry and vividness of your manifesto instantly spoke to us. It conveys this notion of excellence rooted in authenticity. A harbinger for a makeup brand that thinks beyond makeup. That seeks to capture not just the look of a place but also its spirit – fierce, daring, unapologetic.
Capturing natural beauty means always taking the pulse of our environment. With all these elements firmly set in place we’ll leave some room for improvisation. We’ll let our camera roll, capturing moments of authenticity. Whether it’s our three girls sharing a laugh or a particular beautiful light piercing through the branches of the olive trees our DP will be mobile enough to quickly set up and capture these unplanned shots.
These products evoke Provence at every level. They show us the way through the red and yellow cliffs of Le Sentier des Ocres. They allow us to linger in the shadow of olive trees. They capture that solar light only found in the south of France. Unique colors are combined with natural textures. A one-of-a-kind positioning that captures the exceptionality of La Provençale.
BROOKS
The Glycerin 21 is the true hero of the piece. That said, the piece is never too obvious about it. Our viewer’s gaze is naturally drawn to the shoes, mesmerized by the way it moves across the screen.
We’ll make sure to clearly distinguish between the two models. The classic will be tied to the suburban and nature spot environments while the stealth will be tied to the urban environment. As we approach production design and wardrobe, we’ll make sure to keep the product top of mind. That means making the right color pairings and placements, so the shoe is present and contributing to the storytelling. They should fit naturally in each place, handling any terrain with ease. Never feeling placed but an organic presence in that space.
AMERICAN APPAREL
I love the way this film weaves together not just one story but many. It immerses us into the lives of these different people – the bike messenger, the decorator, the biker on tour – getting us close to them, leaving us with the feeling that we’ve shared an intimate moment of their lives. From the handheld, documentary style of our cinematography, to our street casting and textured sound design, let’s create a film that’s on the pulse of the zeitgeist. One that feels modern yet authentic. A piece that unmistakably turns heads for this new era.