HEALTHCARE

NORTHWELL HEALTH

Thank you for sending this exciting campaign my way. 

Health has been on everybody’s mind lately. The past year has put to test our entire medical ecosystem, sometimes weakening our own confidence in these institutions. It’s time to build the trust back. 

With these two powerful scripts, Northwell does just that. It puts the human at the center of its relationship with patients. Establishing itself to the larger New York community not as business-first but as patients-first. Whether you’re a man hesitating to get preventive cardiac care or a child with a serious illness, Northwell is there to prevent, guide and empower. 

AHIP

What draws people together?

Throughout my career, as a documentarian and a filmmaker, I’ve always been fascinated by human interactions. Observing the ways people connect with one another. Capturing the essence of their emotions. Painting raw and intimate portraits that convey both humanity’s fragility and its kindness.

Hope is something we all need a little more of nowadays. It’s the gentle reminder that we’re part of a larger whole. That there’s someone out there looking out for us. 

That’s why I love this campaign. 

Your script provides the perfect platform to present AHIP’s vision of a humanity whose members care for each other. There is a unique opportunity here to create a piece that is both gorgeous and moving. I’ll combine my experience in the healthcare media space with my acumen for cinematic storytelling to elevate these vignettes and infuse them with energy and emotion. Each shot will pull our viewers in and leave them smiling, their hope for the world rekindled. 

METRO VEIN CENTERS

The cast will authentically represent the MVC customer; people whose smiles feel true, meaningful. Additionally, we will focus our search on bilingual candidates to enable us the option to shoot the commercial in both Spanish and English. 

We’ve used your guidelines to shape five characters who will be the center of the piece. These are not set in stone, and as we begin the casting process we can adjust at every step of the way.

There’s a woman like Helen, a retired kindergarten teacher used to go out with her husband every summer to dance in the town’s square. That stopped when she started developing varicose veins. Until now. She finally underwent the procedure and cannot stop counting the days until that first bright summer night.