TECH & ENERGY
Treatment writing
Let’s take our viewers on a crazy trip around the globe. From the organized disorder of an American college dorm to the breathtaking vista of a New Delhi rooftop. It’s about balancing diversity with universality. Blending cinematic with documentary. Exploring our character’s unique differences that coalesce into a colorful mosaic of a world united.
Our vessel on this journey will be the music. Its beat will set the tone. It will infuse the piece with momentum that pull us forward full throttle. A wild ride that will kick our audience awake. Inspire them to take on their own passion. To join in on the fun. These people are like them. If they can do it so can they.
The colors will be bright and bold. Giving each shot an element of pop that will make the piece stand out. That will keep our viewers eyes riveted on the screen. Yet the whole will feel deeply authentic. Rooted in realism that won’t ever cross into the ethereal or the overly glossy.
LIFE POWERED
Copywriting
VO: What does it take to build a nation?
Open on a black and white shot of foggy Omaha beach. Our camera pulls back, taking in the faceless soldiers rummaging through the water, heading to war.
VO: How many lives lost? Dreams ended before they could begin.
We cut to another DDAY picture, a group of soldiers huddled in a boat, fighting raging around.
VO: How many sleepless nights? Sunrises we’ll never set eyes on.
We keep moving backwards now on a picture of Irak War, 1990. A picture of two medics helping to an injured solider.
VO: How far the distance traveled and never traveled back?
Cut to a powerful shot of soldiers posing for a picture. An explosion and eruption of sand brings us through a fleet of fighter jets moving past us, and then an American flag. Gorgeous. Frozen in the air.
VO: The unbearable pain. The friends we left behind. The heroic sacrifices borne out of necessity to sustain. To live.
We continue backwards and now it’s 9/11. The planes have just hit the towers. Smoke rising. The rubbles of Ground Zero, and standing in the middle, alone, a firefighter.
VO: Our relentless spirit to keep fighting, even when all seems lost.
As the music swells, we cut to present day, a worker gazing at a site.
VO: It’s the spirit that made America.
It’s sunny over a fore somewhere in midland USA. American men and women hard at work Looking happy and inspired. Pulling, foraging, engaged. United. We follow one of the women as she hops in a truck and smiles.
VO: We walk in the steps of those who fought for us so today we no longer need to fight. Men and women working hand in hand to make tomorrow’s dreams come true. Propelling us to go further and build better.
Cut to her, now with her family, hiking through luscious pastures. The rolling hills stretch ahead to infinity.
VO: Capable. Strong. United together. We find the strength, the energy to keep going…. right here at home.
SUPER: LIFE POWERED.
Treatment writing
These pieces as diverse as they may be – from the short vignettes all the way to the GIFs – will all speak of authentic love. Giving viewers that sense of inclusion. We’ll move away from the clichés and tropes too often associated with the Pride celebration, and instead thread them subtly into each piece of content. A quick kiss between two Black lesbian bikers before they embark on their weekly group ride or the pile of rainbow-colored balls of yarn as it awaits the Men Gay Crochet & Knitting group.
It’s important that the imagery of the rainbow be omnipresent though never more important than the people it represents. We’ll see it emerge in small details throughout the frame, or even more subtly in the overall color palette of the pieces.
VERIZON
Treatment writing
As a kid, I lived and breathed ice hockey.
Every weekend, I’d hop in the back of my dad’s pick-up truck and we’d head to Snively Arena to watch the UNH hockey game. I could name the players by heart. My favorite was Savo Mitrovic, a Serbian superstar and the only player who could pull off blue shade holders with the sweetest looking mullet. On special occasions, we’d drive all the way to Boston Garden and cheer for the Bruins. I was their die-hard fan.
But I wasn’t just a spectator. I played hockey every season. As soon as I was old enough to put skates on my own. My room was filled with sticks from Ray Bourque to Cam Neely. My hands couldn’t shake the smell of leather hockey gloves mixed with cold popcorn. At night, I dreamed of skates, replays, slaps and snaps.
Reading your creative brought all these memories back. Made me feel like I was once again on the rink. It’s a sport I know intimately. I understand its nuances, I speak its jargon and, most of all, I‘ve experienced its speed.
Telling a story that weaves technology with the intensity of this game is an adventure I’d love to be a part of. All these hours on the ice have trained me for it.